Chief Marketing Officer, Truth
“As part of the truth campaign, Truth Initiative collaborated with Breathwrk to develop custom breaths as mental health resources. We have seen great success in the program, with tens of thousands of exercises completed and quitters who are still actively receiving messages encouraging them to use the breathing exercises. TIQ users who used the BREATH keyword to access custom breathing exercises were 30% more likely to complete the program than those who did not access the breaths. They also had a higher 30-day abstinence rate after a month into the program."